I Can’t Get No Satisfaction by Emily Smart

People in my line of business (marketing rather than procreating), spend a lot of time banging the drum about the importance of good customer service.  Be nice to people, we say, give them what they want, build a relationship and they’ll keep coming back. Of course, we are all of us customers at some time or other. When I have a bad experience as a customer, I have a seriously good moan about it to anyone who will listen. Whether it’s my other half, my mates, the mums at the school gate… Read More

On the Origin of Names by Angela Caldin

One of the highlights of the recent school holidays was a visit with the grandchildren to the Tip Top Ice Cream Factory. The tour encompassed the history of the product, a view of the factory floor where ice cream flowed unstoppably, and, at the end, the choice of whichever delicious ice cream we wanted. Our spritely tour guide told us that in 1936, Albert Hayman and Len Malaghan opened their first Ice Cream Parlour in Wellington, NZ. It’s believed that they were discussing business whilst travelling in a train dining car when… Read More

Parlez-vous McSpeak? By Emily Smart

I like McDonald’s. In fact, what’s not to like? They make big fat greasy burgers that can cure even the worst hangover, they have indoor play facilities that keep the kids busy while you try and read a newspaper, and the small people are given a piece of plastic that either waves, makes a loud noise or flashes, and is invariably broken before you can say ‘Get in your car seat please.’ Leaving the politics of obesity and the dodgy bloke in the clown outfit to one side, one thing that struck… Read More

Up in Cloud Cuckoo Land by Angela Caldin

Ever heard of Cloud Computing? I hadn’t until last week when I wondered if it meant computing in secret or computing somewhere high in the rainforest. I decided I must overcome my ignorance and looked up the expression on http://www.techterms.com. There I learnt that: ‘Cloud Computing refers to applications and services offered over the Internet. These services are offered from data centres all over the world, which collectively are referred to as the ‘cloud.’ This metaphor represents the intangible, yet universal nature of the Internet.” I pondered for a while on the idea of… Read More