Leveraging – A Buzzword for our Times by Angela Caldin

Leverage, a Noun that’s become a Verb Leverage has joined that increasing band of words that are now used as verbs as well as nouns, such as impact, access, action, transition, dialogue. I recently proofread the text for a computing website where they were leveraging away like mad, clearly of the opinion that the use of the word leverage as a verb added a certain special something to their site and their brand. You can use a lever to make a task easier and this gives rise to the noun leverage. The… Read More